The TRI Federation is the governing and promotional body of the emerging game/sport, "TRIball", and is responsible for game development, recruitment, educational programming, brand development, sales, property management, event management, and international coordination of competitions.
International events have been held to increase visibility, cultivate player talent, establish sponsor relationships, and generate revenue. Thanks to existing promotional channels,a global grassroots following, and growing human resources, the TRI Federation is poised to begin organizing semi-professional and professional expansion. This federation does not intend to compete with traditional leagues and sports, it will build its own modest revenue stream through the exclusive production of TRIball—selling sponsorships, merchandising, training, and properties.
The exclusive manufacturer of TRIball equipment supports the TRI Federation with designs, manufacturing and distribution. Both companies have share some management and stakeholders and are part of a joint business strategy.